REGISTER NOW! For many in the beauty and personal care arena, the savvy
For many in the beauty and personal care arena, the savvy consumer who demands personalization as well as specific and sustainable ingredients has caused suppliers, formulators and product development specialists to enact a digital transformation.
DIGITAL AGE OF BEAUTY is here to help you navigate digital solutions that are driving innovative and personalized formulations and assisting product development specialists who are feeling the pressure to answer these consumers’ demands.
The program will feature ON DEMAND sessions leading up to a LIVE conversation with all presenters on February 23rd. Panelists include analytic forecasters and technology innovators from Google, NPD, Croda, and Geltor. Select brands will also share the latest consumer insights and inventive technologies such as AI and AR, that will influence beauty and personal care product development.
Mark these dates:
Tuesday, February 16th: Sessions available ON DEMAND starting Tuesday, February 16th. Tuesday, February 23rd: LIVE PANEL PRESENTATION
**You must be registered for the LIVE PANEL PRESENTATION to access ON DEMAND CONTENT.**
Proudly sponsored by:
Global Vice President
Director, Industry Analyst – Beauty
The NPD Group, Inc.
Retail and Consumer Trends Shaping Beauty Today
The societal and lifestyle shifts of 2020 caused swings in the U.S. prestige beauty market and also accelerated trends that were underway pre-pandemic, from a greater focus on clinical ingredients to a maturation of clean and cleanical brands. The NPD Group’s beauty industry analyst Jennifer Famiano dives into the retail and consumer trends influencing beauty today; sales performance across the skincare, makeup, fragrance and hair markets in the context of overall retail; and provides a forward-looking view into the future of the beauty consumer.
· Introduction with Macro Level View of Retail
· U.S. Beauty Results
· U.S. Beauty Consumer during COVID-19
· U.S. Skincare Consumer
· What Now?
Consumer Behavior and Trends, Rising Beauty Searches & the “Skinny” on Skincare, and How Brands are Adapting
Google to present insights on changing consumer behaviors, category search trends with an emphasis on skincare, and a review on how beauty brands are flexing to adapt to these changes.
Marketing Director – Personal Care
Curate and Connect: Translating Unlimited Choices into Fast Solutions for Uncertain Times
With “1.7MB of data being created every second for every person on earth in 20201”, the challenge to find the information you need can be significant. And with increasing regulations, consumer demand for transparency, and a focus on the industry from NGOs and special interest groups, the amount of information needed to meet the criteria for a project brief can be daunting – and is only increasing! Add to that the uncertainty created by recent challenges, which require fast shifts in plans to meet rapidly evolving market needs, and our way of working is changing in order to address these challenges.
Digital solutions help navigate this complex landscape – aiding you in finding needed information to deliver cost-effective, stable and functional formulations and sharing new ideas and solutions to meet customers demand for changing times. Ingredient suppliers are a strong partner in connecting you to the right data and ideas, in the right way and at the right time, so you can meet your development constraints. We will explore tools, tips and guidance on digital solutions that can support your product development, through collecting required data to delivering quickly needed solutions to the market.
Alex Lorestani, PhD
CEO and co-founder
How Bio Design is Future-Proofing the Beauty Industry
The beauty industry is undergoing a major make-over, shaped by cutting-edge biotech ingredients that merge science and nature to create product formulas that are as effective as they are eco-friendly. Product innovations that cater to conscious shoppers, without sacrificing quality, are more essential than ever for brands to succeed in 2021 and beyond. Animal-free and sustainability-marketed products represent more than half of the growth in consumer packaged goods from 2015 to 2019, signaling heightened demand for sustainable ingredients and packaging, ethical sourcing, high performance, and transparency.
Expanding upon chemistry innovations that revolutionized the beauty industry in the 20th century, biology is developing a means for R&D teams to quickly meet new consumer needs at scale without further taxing our ecosystem. In this session, Geltor CEO and co-founder Alex Lorestani, PhD will unpack why biodesigned ingredients are becoming a mainstay in the beauty industry as pressure mounts to overhaul product-innovation pipelines.
AVP, Business Development
Beauty AR/AI – The Future is Now. Staying Connected in a Digital World
A glimpse into the groundbreaking tech advancements that are re-imagining the consumer shopping experience and demonstration of new AI and AR technologies that will shape the industry in 2021 and beyond. Presented by Perfect Corp.
James M. Weatherall is a Global Vice President at SpecialChem, a leader in digital marketing solutions for the global chemical industry. Mr. Weatherall supports the firm’s clients in the Americas by designing and implementing strategic digital marketing programs aimed at driving growth and accelerating innovation in such markets as cosmetics and personal care.
Mr. Weatherall brings 40 years of experience in the global specialty chemicals and materials industry. Prior to SpecialChem in 2010, he was Senior Vice President at Kline & Company, a leading marketing research and business strategy consultancy. He holds a Masters in Management and a BS in Chemistry, both from the Stevens Institute of Technology in NJ. He is a Past President and current Vice President – Membership of the Société de Chimie Industrielle, a NYC-based non-profit serving the chemical industry. He and his wife reside in Los Angeles, CA.
As Director, Industry Analyst, Beauty, Jennifer Famiano leads the Beauty Category team that is responsible for insights and market intelligence across the prestige skincare, makeup, fragrance, and hair categories. Jennifer works to identify opportunities and white space, and advise marketing strategies for prestige global beauty clients. Prior to joining the Beauty team, Jennifer delivered strategic analyses to beauty retail partners using her unique insight as not only a fan of the category, but someone who has also worked for cosmetic manufacturers.
Before joining The NPD Group in 2006, Jennifer spent several years working for Clarins and Shiseido. She has been able to integrate this experience with her ability to interpret and synthesize insightful findings using NPD’s portfolio of point-of-sale (POS) and consumer behavior information, and make actionable recommendations to beauty clients.
Millicent Branca is a Google Sales Executive with eight years of experience advising leading beauty companies on digital strategy. Millicent’s tenure has afforded her a strong range of experience from large mass cosmetics players to pure play direct to consumer brands. Millicent is a New York native and recently adopted a puppy, which is keeping her very busy.
Cara Eaton is Marketing Director – Personal Care for Croda where she is responsible for Croda’s global marketing for its Beauty Formulation business unit, as well as regional marketing for North America. She has worked at Croda for 18 years in a variety of marketing and communication roles. She holds a Bachelor’s Degree in English and Women’s Studies from Bowdoin College in Brunswick, Maine USA, and she is a member of the Society of Cosmetic Chemists and Cosmetic Executive Women.
Alex Lorestani is co-founder and CEO of Geltor, the biodesign company that has created the largest selection of 100% animal-free, globally scalable, and sustainably cultivated specialty proteins. He is strongly motivated by the positive impact that Geltor’s protein design and production technology can have on public health and sustainability.
Alex became interested in transforming the global protein supply chain as an MD/ Ph.D. student working to solve antibiotic resistance. He studied Medicine at Rutgers University, earned a Ph.D. in Molecular Biology from Princeton University, and holds a BS in Biology from Boston College. Outside the office he enjoys learning new languages and cycling around northern California.
Kristi Vannatter has spent the last 15 years with tech startups in the beauty industry, and has been with Perfect Corp US team since May of 2015 as the first US employee hired by the Taiwanese technology giant.
Kristi establishes and manages relationships in the US and Latin America with Global Luxury/Prestige Cosmetic brands to integrate our SaaS solutions into eCommerce sites, instore displays and Brand APPs including Estée Lauder, Clinique and ULTA.
Prior to joining Perfect Corp, Kristi spent 6 years in the home shopping industry as an on-air host at ShopNBC. Kristi has mentored and coached several CEO’s and product specialists on presentation and on-camera techniques, and how to maximize sales on HSN and QVC. She has worked with such companies as Living Proof, Algenist and Lancome.
Kristi resides on the Upper West Side in NYC and earned her MBA in Luxury Brand Management from the prestigious ESSEC Business School in Paris, France.
(Tuesday) 11:00 AM - 12:00 PM