january, 2021

28jan11:00 AM1:00 PMSolving Difficult Formulation Issues: Formulating, Testing and Marketing11:00 AM - 1:00 PM

Event Details


Formulators are increasingly challenged to create new cosmetic products with limited resources of time and money.  For a product to resonate with demanding consumers, formulation “must haves” include innovation, product performance and elegance.An on-line survey indicates that there are approximately 16,000 ingredients listed in the International Nomenclature of Cosmetic Ingredients (INCI) list.  The list of ingredients is constantly growing.    While this huge availability of cosmetic ingredients creates the opportunity to formulate winning products, it comes with the possibility of a formulation challenge.How do the experienced experts solve formulation challenges?Four internationally recognized experts will describe a formulation or testing for product claims challenge they have experienced and how the challenge was solved.


Presentation topics include:

– Viscosity deviations
– Fine tuning appearance deviations
– How well does in vitro testing predict in vivo testing
– Issues associated with formulating with new technologies, polymeric surfactants
– Solving unexpected scale up issues


Sessions include:

– Serious SerumStrife – Formulating through thick and thin (mainly thin) – Mark Chandler
– Challenges in Formulating and Testing Cosmetic Products – Tony O’Lenick
– How to Use Knockout Experiments to Become an Expert Formulator – Perry Romanowski


Proudly Sponsored by:


Mark Chandler is President of ACT Solutions Corp (Adaptive Cosmetic Technology Solutions), a formulation design consultancy and laboratory founded in 2012, serving the cosmetic and topical pharmaceutical industries, focusing on Adaptive Aesthetic Design™, Advanced Emulsion Solutions™, and Formulating for Efficacy™. Mark has been in the industry for over 35 years, most recently serving as skin care applications manager for Croda Inc. He has had roles in Sales, Marketing, Strategic Planning and Acquisitions, and Research and Development. Mark has taught courses for the SCC, CfPA, and SpecialChem on Cosmetic Formulation, Cosmetic Raw Materials, Liquid Foundation Emulsions, Practical Basics and Theory in Emulsion Technology, Formulating for Efficacy, Surfactant Selection, Formulating with Food Ingredients, and Low Energy Emulsification for over 20 years. Mark also is a lecturer in the Cosmetic Science and Formulation Design program at the University of Toledo – College of Pharmacy and Pharmaceutical Sciences. He was awarded Fellow status by the Society of Cosmetic Chemists in 2014 and is currently serving on the SCC national board as Treasurer (transitioning in 2021 to VP-Elect through to President in 2023.) Mark has presented technology throughout North and South America, Europe, Asia, and Australia. He has authored numerous technical articles and chapters in such publications as Harry’s Cosmeticology and the Kirk-Othmer Encyclopedia of Chemical Technology.


Perry Romanowski is an independent cosmetic chemistry who has spent over 25 years developing products in the personal care and cosmetic industry.  He has worked on both hair and skin care products. He is currently Vice President of Element 44 Inc which specialized in science education. He is a long time instructor for the SCC continuing education program and has authored or edited 6 books in cosmetic science plus numerous articles. In 2009, Romanowski created the Practical Cosmetic Formulating online training program to provide cosmetic chemists continuing education across a broad range of formula categories.  He served as the 2018 President of the Society of Cosmetic Chemists (SCC) and most recently as the 2020 Chair of the Midwest SCC.  Previously, Romanowski worked for Alberto Culver serving as a senior project leader for hair care innovation. Additionally, he has made appearances on popular TV shows including the Dr. Oz show and the Rachel Ray show. Romanowski received his B.S. in Chemistry from DePaul University and also studied Biochemistry. He is the founder and creator of the ChemistsCorner.com website dedicated to teaching about cosmetic science.





Tony O’Lenick is currently President and founder of Nascent Technologies Corporation. Nascent Technologies Corp. is a consulting, intellectual property and product development company, making products that have a reduced environmental footprint for the personal care industry.

Tony was President and co-founder of Siltech LLC in Dacula, Ga. For 31 years. Prior to that he held technical and executive positions at: Alkaril Chemicals Inc, Henkel Corporation and Mona Industries.

Tony is the author of seven books and numerous articles He has also published in trade journals and is the inventor on over 300 patents and teaches a course in silicone chemistry at SCC. He has received a number of awards for work including the 1996 Samuel Rosen Award given by the American Oil Chemists’ Society, the 1997 Innovative Use of Fatty Acids Award given by the Soap and Detergents Association, and the Partnership to The Personal Care Award given by the Advanced Technology Group.



Dr. K.P. Ananth (Ananthapadmanabhan) is a professor and the director of the Cosmetic Science Programs at the College of Pharmacy at University of Cincinnati.  Ananth obtained his B. Tech from Indian Institute of Technology in Mumbai in 1974.  He obtained his MS and D. Eng. Sci. degrees in 1976 and 1980 respectively from Columbia University in New York, specializing in surfactants and colloids.  Ananth spent 3 years as a post-doctoral fellow and adjunct faculty at Columbia University and then joined Union Carbide Corporation, at their Surface Chemistry Skill Center in Tarrytown, New York.  In 1990, Ananth moved to Unilever R & D, initially in Edgewater, NJ and then in Trumbull CT and spent the next 26+ years in various capacities in the personal care area including leading their longer-term skin cleansing research.  He is an author/co-author in 125+ publications and 35+ patents.  He also co-edited a book titled, “Interactions of surfactants with polymers and proteins.









(Thursday) 11:00 AM - 1:00 PM