An Evening Update on Markets, Business Climates and Culture in these Dynamic Regions
Brazil, Russia, India and China are collectively referred to as the BRIC countries, and are among the fastest growing developing markets in the world. Collectively, and Brazil individually, are culturally diverse, and major consumers of personal care products and fragrances.
Brexit has been an earthquake that has set the entire continent rolling in terms of currency fluctuations, intercountry relationships, and others too numerous to mention. It will affect how markets interact and develop enormously over the years.
As more companies are embracing globalization to reach new customers in new markets, a greater understanding of culture, consumer preferences, important product types, and regulatory issues in these vast and growing markets is essential.
Event Chairs: Michael Smith and Mavis Dennis