Innovation in Textured Hair Care

Details

IITHC Event LogoTextured hair is hair that is naturally wavy, curly or coily rather than straight.  Over half of the world’s population has textured hair, and consumers are interested in addressing their hair care needs based on their hair texture or curl pattern and style goal as opposed to their ethnicity.  Textured hair types have received increasingly more attention in recent times with companies and stores delivering more product lines and campaigns dedicated to wavy, curly and coily-haired consumers.

This program features a diverse lineup of scientists, media influencers and a stylist who will educate the audience on the characteristics of textured hair types and the habits & practices of consumers with textured hair, some of the key drivers of the growth of this segment and recent advancements in the study of textured hair.


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Event Properties

Event Date 10-12-2017 8:00 am
Event End Date 10-12-2017 5:00 pm
Location The Chart House
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