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Digital Age of Beauty

Digital Age of Beauty
by james.runkle@drummondst.com

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Digital Age of Beauty

May 7, 2019 (10:00am – 1:00pm)

Javits – Level 1 Meeting Rooms

James Weatherall – Global Vice President, Business Development, SpecialChem

Track Overview

The overall program will focus on key strategies and innovations that influence product development, and speed to market – as well as digital tools that drive, measure and analyze consumer engagement and the demands they set forth. Refreshment Break & Lunch included in Registration Fee.

Schedule

How Digitalization can Accelerate Innovation in Cosmetics and Personal Care

James Weatherall – Global Vice President for Business Development – SpecialChem SA

10:00AM – 10:30AM

The cosmetics and personal care industry has been exploring new digital levers to help foster innovation and growth, as well as reduce time to commercialize and improve their chances for success.  Multichannel strategies are required to connect to the market, and to increase the likelihood that your company will be the one contacted when the customer is ready to explore new solutions.  Partnerships and collaborations with digital channels such as industry platforms, search engines, and the like are already proving critical to accelerating innovation.  Implementing new agile and digital methodologies for R&D and open innovation is accelerating new product development in the cosmetics value chain.

Attendees will come away with new perspectives on how to win by leveraging digital technologies to engage with new prospects and to improve their new product development process by deploying more agile innovation methodologies.

All About Ingredients: Skin, Body, Hair

Ariane Le Port – Insights Manager – Google

10:30AM – 11:15AM

Google will share results from a proprietary report diving into Ingredients based on search data. The presentation will cover the role ingredients play in consumer beauty routines, the evolution of science-based and natural ingredients, the top trending natural ingredients and the top experiential ingredients.  Also to be discussed are which natural ingredients to monitor, current concerns with chemical ingredients, the most searched ingredients in 2018 and what to watch for in 2019.

REFRESHMENT BREAK

11:15AM – 11:30AM

Are Brands Speaking Consumers’ Language? A Big Data Analysis of Difference in Terminology Used by Brands and Consumers to Describe Product Benefits

Dr. Kumar Kunal – Marketing Manager for Skin Care – BASF Corporation

11:30AM – 12:00PM

Consumers and brands often speak in different terms when describing a product’s benefits. Understanding the consumer terminology is critical for brands to communicate a product benefits to consumers. Moreover, in an increasingly digital marketplace, using the right terminology can help boost discovery and sales of products online. BASF’s marketing team was able to use big data analytics to identify some disconnects between terminology used to describe benefits and properties between consumers and brands. In this presentation we will share our observations and perspective on bridging the gap in vocabulary for effective marketing.

Blockchain Technology as a Game Changer in Sourcing Authenticity

Eric Leroy – Global Marketing Director – Solvay

12:00PM – 12:30PM

Blockchain technology is a digital, flexible, and secure solution that enabled the recording of all transactions and provides the transparency necessary with this very complex upstream supply chain.  Learn how this platform assisted with the Sustainable Guar Initiative:  a five-year long integrated program aiming at developing sustainable guar crops in Rajasthan, India.

Social Media and Content Marketing: Legal Watch-outs

Linda Goldstein – Chair of Advertising, Marketing and Digital Media – BakerHostetler

12:30PM – 1:00PM

Optimizing digital’s influence requires thoughtful development to adhere to regulatory guidance and protect a company’s reputation. We will talk about key issues and challenges, including:  best practices for conducting and monitoring social influencer campaigns, disclosure requirements, the do’s and don’ts of using consumer reviews in advertising and branded content and native advertising.

1:00PM – VISIT THE EXPO & NETWORK OVER LUNCH! Lunch vouchers provided to registrants.

Presenter Details

James M. Weatherall is a Global Vice President for Business Development at SpecialChem S.A., a digital marketing and business development firm, headquartered in Paris, France. Mr. Weatherall supports the firm’s clients in the Americas by implementing strategic digital marketing programs aimed at driving growth and accelerating innovation in cosmetics and personal care.

Mr. Weatherall brings thirty-eight years of experience in the global specialty chemicals and materials industry. Prior to SpecialChem, he was Senior Vice President at Kline & Company, a leading marketing research and business strategy consultancy. He holds a Masters in Management and a BS in Chemistry, both from the Stevens Institute of Technology in NJ. He is currently the President of the Société de Chimie Industrielle, a NYC-based non-profit serving the chemical industry. He and his wife reside in Los Angeles, CA.

Linda Goldstein is widely recognized as one of the leading advertising lawyers in the country. She regularly provides advertising counsel and regulatory advice to leading Fortune 500 and Fortune 100 companies in many different product and service categories, including telecommunications, wireless, retailing, publishing, entertainment, digital media, gaming, food and beverage, and financial services. She represents clients in investigative and enforcement proceedings brought by the Federal Trade Commission, state attorneys general, district attorneys, and other federal and state agencies with jurisdiction over advertising and marketing practices, and she has handled some of the highest-profile matters, setting industry precedents. Immersed in all aspects of the digital media ecosystem, Linda spends much of her time advising clients on how to minimize the legal risks associated with mobile marketing, e-retail, online communities, social influencers, native advertising, email and telemarketing, sweepstakes and contests, fantasy sports leagues, and casual gaming. Linda also handles all transactional matters relating to the dissemination of advertising campaigns, including sponsorship agreements, agency-client agreements, talent and music agreements, and production agreements.

As a result of her breadth of knowledge and extensive experience, as well as her grasp of the legal climate, Linda is regularly called upon by national, business and trade publications to share her knowledge of the advertising and marketing industry. Linda’s commentary has appeared in The New York Times, The Wall Street Journal, CNBC, NBC’s TODAY Show, Advertising Age, Electronic Retailer Magazine, and the National Law Journal, and she is regularly published by Response Magazine. Linda is a regular participant at prominent business and legal conferences throughout the country, including the Brand Activation Association, Electronic Retailing Association, Word of Mouth Marketing Association, International Trademark Association, Personal Care Products Council, American Conference Institute and Practising Law Institute.

Dr. Kumar Kunal is the Marketing Manager for Skin Care at BASF Corporation, the leading supplier for the cosmetics industry. In addition to skin care marketing, he is leading several initiatives in big data analytics and digital marketing for BASF Personal Care in North America. Dr. Kunal brings over 10 years of experience in specialty chemicals and manufacturing industry in several functions, including product development, technical service and marketing. He holds a Ph.D. in Polymer Science and a Certificate in Management from the University of Akron, Akron, Ohio and a Bachelor of Technology from Indian Institute of Technology, New Delhi, India. Outside work, Kunal enjoys traveling, reading, and trying different cuisines.

Eric Leroy is Global Marketing Director for Solvay Home & Personal Care market, focusing on the transformation of Solvay’s portfolio into a pure specialty player with a strong consumer and benefits orientation. Prior to this role, Eric held various positions at Solvay in the Personal Care field, including Hair Care innovation project manager, business development manager, global key account manager and business director. Solvay is a global manufacturer of naturally derived and synthetic polymers, specialty esters, surfactants and bio-functional ingredients.

Ariane Le Port is a Beauty Insights Lead at Google. Over her career, she has been working with the most cutting edge global beauty brands on a variety of strategic insights and measurement challenges — from consulting on brand measurement to using Google-powered consumer insights to determine what products to launch. After Paris and London, she is now based in NYC.

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