ARCHIE

Archie is personal care for the baseline human: functional, flawed, and occasionally kinda gross. Products designed by formulators, not marketers, replacing fingers-crossed thinking with clinically proven performance. We can’t stop what your body keeps doing. We just help keep it under control. archiecosmetics.com

AWARE

AWARE Hair is a professional scalp care brand founded by a mother-daughter duo and rooted in 40+ years of salon expertise. Blending patent-pending science with a holistic philosophy of proactive care, AWARE creates high-performance formulas that support long-term scalp wellness without compromising salon-treated hair. awarehair.com

DR WATSON’S HAIRCARE

Dr. Watson’s is a science-first clean beauty brand founded by a scientist who developed testing in collaboration with the FDA, which uncovered harmful ingredients in cosmetic products. We develop clinically inspired, high-performance formulas across hair, skin, and body, creating an integrated personal care system rooted in performance, purity, and transformation. www.drwatsonshaircare.com

EIRWEN

Physician-formulated skincare founded by Eliana McKee, MD, Eirwen merges Alaskan bio-resilience with medical expertise. Utilizing a bioactive transcutaneous delivery system, this clinical range infuses native Tundra botanicals and Sugar Kelp to support skin’s architecture. This ritual restores balance and enhances luminosity through scientific precision. Biologically aligned. Physician formulated. Arctic proven. www.eirwen.com

HALF PAST 8

Half Past 8 is redefining how we solve everyday problems with absorption-focused formats that “move with you.” The first drop is a line of time-release, transdermal supplement patches transforming your sleep, stress, and energy so wellness stops being a task and becomes a rhythm. No pills, no powder, no prep. www.itshalfpast8.com

INNERSOUL BEAUTY

Step into the sacred space of INNERSOUL Beauty, where serenity whispers secrets to the soul. In a world that accelerates the pace, we beckon you to slow down, breathe deeply, and ignite your inner radiance. Indulge in our curated haven of gentle, clean beauty products, where self-love is the ultimate luxury and a touch of glamour is the essence of empowerment. www.shopinnersoul.com

Missing In Action (MIA)

Missing In Action (MIA) is a clean outdoor haircare brand solving what conventional haircare ignores — sun, salt water, chlorine, and cold damage. HairBlock™ is the first barrier serum for color, curls, and extensions, defending against fade, breakage, and dryness before they happen. Reef-compliant, vegan, and texture-smart.  thebrandismia.com

MORINGAIA

Moringaia is a regenerative skincare brand from the Dominican Republic, dedicated to truly natural, minimally processed formulation. Powered by moringa, also known as the “miracle tree”, its products deliver effective results while preserving the integrity and vitality of each ingredient. Founded as a mission to support reforestation and local communities, Moringaia creates skincare that restores both skin and soil. www.moringaia.com

MYAVANA

MYAVANA is a beauty tech company pioneering personalized hair care through HairAI™, a patent-pending image recognition technology that analyzes hair strands to match consumers with the right products. Powered by the world’s largest hair care database, MYAVANA partners with retail industry leaders, including Ulta and Amazon, and offers a product-performance testing seal of approval, MYAVANA Certified.
www.myavana.com

NUDORA

Beauty isn’t skin deep. Nudora is the missing link to modern beauty—supporting what’s happening inside so results on the outside actually last. Our 3-step system supports your gut, metabolism, and mood, helping your skin, energy, and glow reflect it. Nudora brings out your natural glow—from the inside out. www.nudora.com

OSSA

OSSA is skincare for your mouth. Powered by niacinamide and hyaluronan — the same actives in your favorite serums — OSSA is the first fluoride-free oral care line formulated for gingival health and facial longevity. Clean ritual. Clinical results. Because your gums are skin too. www.ossacare.com

QIQ SKINCARE

Hi, We’re QIQ (like “kick”). We make revolutionary product for the biggest organ on your body, your skin, so you can QIQ the painful, itchy, burn-y sensation of cuts, scrapes, bug bites, rashes…or whatever your skin’s got going on. www.helloqiq.com

REBEL QUEEN

Defiant curls, defined. Rebel Queen empowers curly hair with their new and innovative hero product Curl Control. This single product replaces your mousse, gels, and curl creams, fighting frizz while hydrating and defining your curls for a gorgeous, long-lasting bounce with no artificial fragrance. It’s your new best friend’s curly hair. rebelqueen.net

Rêve + Roots

Luxury beauty inspired by the world. Each Rêve + Roots capsule transforms your self-care routine into a sensorial escape, capturing the essence of a dream destination. Chemist-founded and rooted in radical transparency, we create rituals that transport—empowering you to care for your skin with intention and wander with wonder. reve-and-roots.com

SAVOIR®

SAVOIR® is the science of breast skincare, pioneering a new category with a patent-pending, clinically informed formula designed to address the unique beauty needs of the breast area. An award-winning brand, SAVOIR™ has been recognized as a CEW Indie Skincare finalist, an Inc. Female Founders 500 honoree, and CEW Visionary Award recipient. www.savoirbeauty.com

THE NINE AURORA

The Nine Aurora Beauty Zones is a science-driven skincare brand built on the discovery of nine Skin Longevity Zones—regions of the world where skin shows exceptional resilience across multiple biological parameters. We unveiled their secrets and developed advanced formulas combining powerful natural ingredients with modern science to support healthier, stronger skin. www.thenineaurora.com