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Judging a formulation by its cover

by Webmaster Webmaster No Comments

Cosmetic purchases are as much emotional as they are rational. The initial impression left by the packaging can determine which formulation customers are drawn to in a store. Before ever encountering a formulation, a customer interacts with the packaging. From …

Black Hair Influencing Mainstream

by NYSCC NYSCC No Comments

The USA is predicted to have close to 50% of its population comprising people with skin of color by 2050 (Ref 1). Among this population black consumers are looking for new and innovative products for their hair care.

Black consumers

Brexit – Local Market and Globalization

by NYSCC NYSCC No Comments

On March 29, Theresa May, Britain prime minister, informed the European Union that the UK would trigger Article 50, i.e. the beginning of the negotiation with the European Union to withdraw UK from the Union (the so called Brexit). Article …

Open Innovation – Part 2

by NYSCC NYSCC No Comments

The Key to Success is Communication and Trust – by Giorgio Dell’Acqua, PhD

Open innovation is about bringing ideas to business and to market. In order to achieve this goal a network of multilateral collaborations need to be put in …

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