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Embracing a Comprehensive Approach to Skin & Hair Beauty

by james.runkle@drummondst.com

Defining beauty is a complex and multifaceted task that can be accomplished both topically and from within. Beauty is one of those feel-good life deliverables that both gives and receives, making it a personalized priority for all of us.

Beauty is a matter of interpretation, appreciation, and commitment. It all starts with a strong dedication and willingness to pursue practices that feed overall wellness persistently. Beauty is intricately linked to health, with factors such as restful sleep, regular exercise, and a balanced diet playing pivotal roles in maintaining radiant skin, bright eyes, and lustrous hair and nails.

As time passes, aging becomes a concern for many people, prompting changes in the way we view our routines, diet, and abilities. The use of topical products is first line defense and a natural progression towards influencing the rate at which you age as it hits on many sensorial notes both on a neural level and through repetitive muscle entrainment, making it easy to create a positive habit toward maintaining your health. The downside is that topical products typically work on or underneath the superficial surface of skin and hair. The epidermis, and the hair cuticle, respectively, are designed by nature to keep things out in an environment that is constantly changing. All of this is a good thing. From a product development perspective, it becomes a never-ending effort to correct and maintain your skin and hair without adding to the everyday stress of imbalance that already exists.

One of the overlooked functions of skin is that it acts as an excretory organ, much of what goes on inside your body has a direct effect on how your skin functions and ultimately looks. Furthermore, being the largest organ, it is privileged with miles of vessels moving nutrients and metabolites of every category to all parts of our skin, hair, and nails. Because of this nutrient flow, many of these nutrients and by-products of their metabolism find their way to the surface of the skin acting in concert with the skin’s topical biochemistry and microbial ecology, influencing immune learning and defense. As all of this occurs, your gut health, mental health, sleep patterns and attitudes are being transmitted through your skin in both acute and long-term ways. Like growth rings on a tree, your skin, hair, and nails, reflect a moment in time and the conditions within that moment.  If beauty is what we seek, I suggest blending all the possibilities there are into the best possible moment in time.

Taking a new perspective on empowering beauty is leveraging the wonders of a comprehensive approach to both topical care and support from within.

Beauty-from-within supplements are becoming more popular amongst consumers. It is one of the fastest-growing categories in the nutraceuticals industry with an above average CAGR.

Internally supporting beauty is a strategy that can address skin and hair at almost every level, leading to lasting results and a more consistent routine resulting in less overall stress.  This integrated approach, focusing on creating a positive feedback loop of promoting overall health and wellness, can lead to healthier, more radiant skin, brighter eyes, and lustrous hair. This exponentially grows the possibilities of intervention in terms of product development and gives the consumer a sense of control over their aging process and creating enduring foundational results with significant benefits over a single armed beauty approach.

Under this approach, beauty is linked to overall wellness, lifestyle, diet, exercise, sleep, and stress management, which become additional targets to support through dietary supplementation and lifestyle changes.

I encourage you to visit the events page on the NYSCC website and register for the “Beauty from Within: Next Level Beauty Care & Wellness Strategies” event being held at the Pleasantdale Chateau in West Orange, NJ on March 26th. There is a great line up of speakers that will explore and inspire all the wonders of beauty from both sides. I look forward to seeing you there.

Author Bio:

Michael Anthonavage serves as the VP of Innovation at Vitaquest International, dedicated to expanding the supplement market footprint and ensuring their customers gain a competitive edge. With expertise in bringing new technologies to market, championing innovation and growth for all areas of health and nutrition as well as many aspects of skin and haircare product development.  Michael is a seasoned skin biologist, research scientist, educator, and a member of the scientific advisory board for the New York Society of Cosmetic Chemists for the past 5 years.